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Apple AirPods shipments anticipated to double to 60 million in 2019

By: Bloomberg |

Up to date: November 23, 2019 11:24:22 am

Apple Airpods, Apple Airpods shipments, Apple Airpods 2, Apple Airpods global shipments, Apple Airpods global sales, Apple Airpods shipments 2019 The pickup in AirPods gross sales this 12 months has been helped by the launch of two new iterations: the Professional mannequin in October and a 9 upgraded model of the unique in March. (Picture: Bloomberg)

Shipments of Apple Inc’s fashionable AirPods wi-fi earphones are anticipated to double to 60 million items in 2019, in line with individuals conversant in the Cupertino-based firm’s manufacturing plans. This has been pushed partially by “a lot larger” than anticipated demand for the pricier AirPods Professional mannequin unveiled in October.

The $249 AirPods Professional — which provide noise cancellation and water resistance — have surpassed expectations and demand for them is pushing Apple’s meeting companions towards capability and technical constraints, an individual conversant in the matter mentioned. A number of suppliers are competing for the enterprise of producing the Professional earphones, although some are nonetheless increase the technical proficiency. There’s at present a wait time of two to 3 weeks for the AirPods Professional on Apple’s US web site.

Essentially the most superior type of wi-fi headphones known as “true wi-fi,” outlined by the absence of a wire not simply between the headphones and the music supply but in addition between the 2 earbuds — and the AirPods are the category-leading instance. Taiwan-based Inventec Corp and China’s Luxshare Precision Business Co and Goertek Inc manufacture the AirPods for Apple.

Apple spokeswoman Trudy Muller declined to touch upon the product’s shipments.

The pickup in AirPods gross sales this 12 months has been helped by the launch of two new iterations: the Professional mannequin in October and a $199 upgraded model of the unique in March. The primary AirPods have been launched in 2016. The runway can be principally clear for Apple to have a profitable vacation season, with Microsoft Corp delaying its rival true wi-fi buds till spring and Google additionally not launching its new mannequin till 2020.

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On the finish of August, Apple was the clear chief within the international true wi-fi earphones market, in line with Counterpoint Analysis. AirPods shipments have dwarfed each various and the Beats Powerbeats Professional, one other Apple product, additionally function within the prime 10 sellers. Whereas Samsung Electronics Co’s Galaxy Buds have emerged as a recognizable competitor, Apple furthermore ranked as essentially the most most well-liked model for future purchases of true wi-fi headphones within the US, the researchers mentioned.

“Apple additionally edged rivals as a result of true wi-fi as a class is the popular alternative over wi-fi earphones, as a result of components like higher sound high quality, portability, and ease of use,” Counterpoint analyst Pavel Naiya wrote on September 26.

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Wearables just like the AirPods and Apple Watch have develop into an important development driver for the Cupertino firm, which is adapting to plateauing iPhone demand in a mature smartphone market. Prior to now quarter, Apple’s iPhone gross sales shrunk to $33.four billion from the prior 12 months’s $36.eight billion, whereas the Wearables, House, and Equipment section — composed of the Apple Watch, AirPods, Beats, HomePod and Apple TV teams — generated $6.5 billion in income, rising by 54 per cent.

Whole shipments of the AirPods Professional for the 12 months will probably be decided by how properly and the way shortly the assemblers overcome the manufacturing challenges they at present face. If the general AirPods vary hits 60 million items in 2019 as is now anticipated, Apple ought to retain its 50 per cent share of the true wi-fi market, which Counterpoint expects to surpass 120 million shipments for the 12 months.

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