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India’s TWS audio market jumps in Q3, pushed by boAT, Xiaomi and Realme

By: Tech Desk | New Delhi |

November 25, 2020 9:10:58 pm


Truly wireless earphones, Xiaomi, Apple, Realme, boAt , JBL, Redmi Earbuds 2C, boAt Airdopes 441, Realme Buds Q, Buds Air Neo, Apple AirPods, Apple AirPods Gen 2Apple’s 2nd Gen AirPods managed to safe the fifth spot on the record due to elevated shipments because of the removing of earpods from the brand new iPhones. (Categorical Picture)

India has been a quickly rising really wi-fi stereo (TWS) earphone market with 723 % 12 months-on-12 months (YoY) progress in Q3 2020, in response to a report by Counterpoint Analysis. The report calls it as one of many choose few classes that managed to defy the influence of financial slowdown. This enhance within the TWS market appears to have been led by the brand new do business from home surroundings and the growing variety of good entry degree really wi-fi earphones.

The Indian really wi-fi market is led by boAt with a 18 % market share, adopted by Xiaomi (16 %), Realme (12 %), JBL (eight %) and Apple (6 %). Analysis Analyst Shilpi Jain mentioned, “Apple’s resolution to not embody wired EarPods with its new iPhone 12 sequence evidently helped it to extend the demand for AirPods.”

Based on the report, the perfect promoting really wi-fi in India throughout Q3 2020, have been the Redmi Earbuds 2C. The corporate states that this was made potential because of its “promotional value of Rs 999 and higher options, together with improved name high quality, snug match and multi-function button.”

Second on the record have been the boAt Airdopes 441, out of a slew of boAt really wi-fi earphones. Realme Buds Q and Buds Air Neo managed to safe the third and fourth spots on the perfect promoting TWS fashions, throughout Q3 2020. Apple’s 2nd Gen AirPods managed to safe the fifth spot on the record due to elevated shipments because of the removing of earpods from the brand new iPhones.

JBL which held the general fourth place on the record with an eight % market share throughout Q3 2020, noticed a drop in its share from the final quarter, the place it managed to carry a 15 % market share. The report states that this might have occurred because of the elevated competitors, and customers preferring worth choices because of the financial slowdown.

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