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On-line channel share will increase to 43% in Indian smartphone market: Counterpoint

By: Tech Desk | New Delhi |

Up to date: August 14, 2020 11:54:52 am


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The pandemic has shifted us all on-line. As a result of wide-spreading coronavirus, most customers now favor contact-less supply and therefore are purchasing extra from on-line channels. The identical is the case within the Indian smartphone market. In accordance with the newest Counterpoint Analysis report, on-line channels held a 43 per cent share in Q2 2020 in India’s smartphone market.

Throughout the second quarter of 2020, smartphone gross sales within the on-line phase declined by 46 per cent YoY, the offline phase declined by 54 per cent YoY.

The report clearly states that the rise in on-line channels share is because of a “shift in client conduct, who are actually preferring contact-less purchasing expertise and working towards social distancing.”

The quarter noticed Amazon reaching its highest ever share of 47 per cent amongst on-line channels, in comparison with Flipkart’s 42 per cent. The share of on-line channels in total smartphone shipments reached 43 per cent in the course of the second quarter of 2020 as customers most popular contact-less purchasing experiences.

“Trying ahead, we see on-line channels remaining robust this 12 months and taking a 45 per cent share within the Indian smartphone market in 2020. The COVID-19 pandemic had a big impact on the present market state of affairs and modern enterprise fashions have emerged,” the report states.

Commenting on the COVID-19 scenario and market dynamics, Senior Analysis Analyst Prachir Singh mentioned that “as a result of present circumstances, customers are preferring on-line platforms. We’ve got already witnessed pre-COVID stage shipments on the finish of Q2 2020 as a result of pent-up demand created out there by the nationwide lockdown.”

“Manufacturers are aligning their product in addition to channel methods to drive up volumes. A number of financing choices and enticing affords have made the units extra reasonably priced for customers. Throughout the quarter, a number of manufacturers adopted an online-to-offline (O2O) enterprise mannequin and hyperlocal supply to assist their offline channel companions,” Singh additional added.

In the meantime, Analysis Analyst Shilpi Jain mentioned, “pent-up demand and adjusted client conduct as a result of present circumstances, accompanied by enticing affords and promotions by on-line platforms, had been the principle causes for the elevated share. Throughout the quarter, Flipkart organized the Huge Financial savings Day Sale to drive up volumes.”

As per the report, Xiaomi alone captured greater than 44 per cent of the overall on-line market in Q2 2020 due to Redmi 8A Twin, Observe eight sequence and Redmi eight sequence that contribute to greater than three-fourths of Xiaomi’s whole on-line gross sales. Samsung elevated its share in on-line channels to 25 per cent, pushed by its Galaxy M-series fashions.

OnePlus drove the shipments within the on-line premium smartphone phase, capturing greater than 50 per cent share, adopted by Apple with a 25 per cent share,” the report states. It additional provides that six out of the highest ten on-line fashions had been from Xiaomi, adopted by Samsung with three fashions.

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