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Paytm’s IPL cashback plan is again – enterprise information

Paytm on Monday introduced again the cricket-led cashback scheme it faraway from its app final week amid a fracas with Google.

Paytm had earlier claimed that the cashback characteristic was the rationale why Google dropped it from its PlayStore. Nonetheless, Google mentioned cashbacks don’t violate its insurance policies however linking to an exterior web site the place customers enter paid tournaments to win actual cash does.

“Whereas we stay agency in our stance on the motion taken by Google, now we have made just a few adjustments to our promotions in order that our cricket celebrations with you proceed uninterrupted. The essence of ‘Paytm Cricket League’ stays the identical—you get shock cricket participant stickers on every transaction and earn cashback on amassing them,” Paytm mentioned in a weblog submit on Monday.

On 18 September, Google eliminated the Paytm and Paytm First Video games from its Play Retailer, citing violation of its tips on playing. The Paytm app was restored after the corporate complied with the platform’s guidelines.

“Our customers could be assured that Paytm has by no means been concerned in something that may be thought of betting or playing. We imagine such arbitrary actions and accusatory labelling go in opposition to the legal guidelines of our nation and acceptable norms of honest competitors by arbitrarily depriving our customers of modern companies,” Paytm mentioned.

By means of its ‘Paytm cricket league’ cashback, Paytm claims its customers can earn ‘Paytm cricket participant stickers’, and add them to their album on the app. On finishing participant sticker associated milestones, Paytm customers can be eligible to get cashback as much as Rs1,000.

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